How Can Restaurants Rebrand in a Way that Entices Franchisees?

“Gary Occhiogrosso”

Franchise Growth Solutions

TCE CEO Graham Humphreys joined Gary Occhiogrosso for his MasterMind Minutes Series that features one guest, one question and one expert answer. Graham's question: How can restaurants rebrand in a way that entices franchisees?

In this interview, Graham uses Slapfish, a recent TCE client, as an example of how a concept overhaul can make a brand dramatically more alluring, not only for customers, but for prospective franchisees.