Heroes & Headwinds: Jarrett Whitlow, SVP Beverage Strategy at Botrista
Season 2 Episode 10
In this episode of Heroes & Headwinds, we welcome back Jarrett Whitlow, a seasoned restaurant leader whose career spans more than 25 years in menu development, operations, and international franchising. Since his last appearance discussing Red Lobster’s global growth, Jarrett has stepped into the role of SVP Beverage Strategy at Botrista Beverages, where he’s helping operators boost sales and profits through cutting-edge automated beverage technology. We dive into his transition from “old school” operations to the forefront of tech-driven innovation, the evolving challenges of the food and beverage landscape, and the opportunities he sees ahead for both Botrista and the beverage industry. Jarrett also reflects on the future of Red Lobster, shares his perspective on leading through change, and offers hard-earned advice for navigating rising costs and shifting customer expectations. It’s a thoughtful, energizing conversation with a leader who’s seen—and shaped—the industry from every angle.
