Maria Rivera & Starbird are Ready to Enter a New Chapter Together

Full article available at QSR.

Maria Rivera has been introduced as the new Chief Executive Officer of Starbird, marking a pivotal chapter in the brand’s evolution. Under founder Aaron Noveshen—and with strategic support from The Culinary Edge (TCE)—Starbird has been shaped from its inception in 2016 into a super-premium fast-food concept rooted in culinary innovation, operational excellence, and guest experience

TCE’s early consulting and culinary development laid the foundation for Starbird’s identity and directional growth. Their hands‑on involvement helped define the brand’s quality standards and guest-first mindset—positional assets that Rivera now builds upon as the brand scales nationally under her leadership