Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences

Full article available at Modern Restaurant Management.

In the article “Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences,” Michael Parlapiano, Managing Director of The Culinary Edge, outlines how restaurants can connect with Gen Z by focusing on transparency, exploration, and inclusivity. He emphasizes that this generation values authenticity, seeking brands that are honest about sourcing and production. Gen Z's adventurous palate favors global flavors and street food, and they are inclined toward health-conscious choices like sustainable, plant-based options. Parlapiano also notes the importance of integrating technology, as Gen Z often discovers new foods through social media and expects seamless digital experiences.

Parlapiano advises that restaurants should offer customizable menus, leverage social media platforms like TikTok and Instagram for engagement, and create visually appealing, shareable dining experiences. He points out that trends like the "swicy" flavor profile are gaining popularity, while ultra-processed foods are falling out of favor. By embracing transparency, offering diverse and innovative menu options, and reflecting inclusivity in their practices, restaurants can build trust and loyalty with Gen Z consumers.