TCE Client, Golden Chick, Releases New Pimento Crunchwich Sandwich

Full article available at QSR.

Golden Chick has unveiled its latest limited-time offering, the Pimento Crunchwich, a sandwich that combines Southern-inspired flavors with a satisfying crunch. This new menu item features a hand-breaded chicken breast topped with creamy pimento cheese spread, spicy jalapeño crisps, thick-cut pickles, and the brand's signature Lotta Zing® sauce, all nestled within an XL buttery yeast roll. The Pimento Crunchwich is available at participating locations through August 3, 2025, priced at $5.99 for the sandwich alone or $8.99 as part of a combo meal.

The Culinary Edge played a pivotal role in developing the Pimento Crunchwich, collaborating with Golden Chick to create a sandwich that delivers bold flavors and a multi-sensory experience. Leigh Loper, Associate Culinary Director at The Culinary Edge, emphasized their goal to elevate a familiar Southern staple in a way that aligns with Golden Chick's brand identity. The result is a sandwich that offers heat, crunch, and high-impact ingredients, all designed for straightforward in-store execution. This partnership underscores Golden Chick's commitment to menu innovation and adapting to evolving consumer preferences.