Why Is Hot Honey Everywhere All of a Sudden — and What Is it Anyway?

Full article available at Food & Wine.

​In the their recent article "Why Is Hot Honey Everywhere All of a Sudden — and What Is Hot Honey Anyway?", Betty Kaufman, Strategy Director at The Culinary Edge, highlights the company's pivotal role in elevating hot honey from a niche condiment to a mainstream culinary staple. Through a partnership with Mike's Hot Honey in 2020, The Culinary Edge focused on broadening the product's appeal by emphasizing its craft quality and versatility across both savory and sweet dishes. Kaufman notes that this strategic positioning helped hot honey transcend its traditional uses, making it a popular addition to items like chicken sandwiches, roasted vegetables, and even cocktails.

The article traces hot honey's rise in popularity, attributing its success to a combination of cultural trends, consumer demand for bold flavors, and the influence of social media platforms like TikTok and Instagram. Kaufman's insights underscore how The Culinary Edge's strategic approach contributed in part to hot honey's widespread adoption, solidifying its status as a versatile and enduring component in modern cuisine.