More Juice, Less Squeeze

How to Design Smart Menu Innovation
That Does More With Less

As the industry continues to recover from the pandemic, rising commodity costs, and inflation, the competition for consumer spending has intensified. In 2025, the challenge is to deliver more for less, injecting greater perceived value into offerings and experiences while simultaneously reducing costs within the value chain.

This session, presented at the Marketing Executives Group (MEG) Conference, explored how brands are navigating this new battleground by designing innovative strategies and menus that set them apart from competitors and deliver unique value beyond just price. Discover the tactics and approaches that are helping brands win in this new landscape, ensuring they provide exceptional value to consumers in a cost-effective manner.