Our Work.
A Small Taste Of Helping brands beat the odds.
As culinary consultants, we work side by side with our clients to build brands and products that win in a competitive marketplace. Take a look at some ideas that we helped bring to life.
First Watch
What are the results of working with TCE for over a decade? In this case, being crowned America’s Favorite F&B Brand.
Peet’s
When you’re first in coffee, how can you climb higher?
Noodles & Company
Rebalancing Value, Restoring Traffic
Hissho Sushi
Reimagining the sushi aisle.
Sweetgreen
What comes after first place? Explore our partnership with the industry darling that everyone is sweet on.
Harkins Backlot
Pioneering the Future of the Family Entertainment Center
Kirkwood
Building a Houston clubhouse from the ground up.
Hormel Foods
Bringing new news to a pizza classic.
Greenlane
Designing craveable salads for life in the fast lane.
Ocean Mist Farms
What did we do to make a Brussels sprout so delicious that it won an award?
Mellow Mushroom
Lower lifts, higher highs.
MAD Greens
Turning over a brand new leaf.
Worthwyld
Honest eating for the everyday.
Bun Mee
Elevating Vietnamese flavors for fast casual growth.
Wayfair
Not just a place to buy, but a place to be.
Mike’s Hot Honey
Precision-positioning to reach new target segments.
City BBQ
Making Competition-Quality Barbecue an Everyday Occasion
Dunkin’
Innovating savory alternatives that are a slam dunk.
Honey Farms
From convenience stop to craveable destination.
Wetzel’s Pretzels
Putting a fresh twist on a beloved institution.
Golden Chick
Maximum Flavor, minimum lift. Cluck, that’s good.
Tazikis
Bringing modern Greek to Southern streets.
&Cookies
Designing a premium, rotating cookie concept built for scale, spectacle, and social currency.
Starbucks
How do you create a credible food offering that honors a coffee-centric ethos?
Brooklyn Dumpling Shop
Redesigning an iconic dumpling concept — from storefront to stadium.
Richie’s Chicken & Soul
Rebranding from the roots: Selling chicken, and serving love.
Courtyard Marriott
Reimagining The Bistro for a new breed of business traveler.
Tommy Bahama
Their Hawaiian button-up may be forever, but their F&B strategy is a moving target. That’s where we came in.
Aramark
Creating the foodservice platform to do it all.
Klein’s Deli
How do you successfully transplant a neighborhood deli right in the middle of an international airport?
Nando’s
A new supporting cast for Nando's world-renowned PERi PERi chicken.
Curation Foods
How do you make kale crave-able? The answer to our success was through consumer insights.
Pacific Catch
Co-founded in 2003 with TCE CEO, Aaron Noveshen, we like to think of Pacific Catch not just as a long-time client, but as a sister restaurant.
Buffalo Wild Wings
Reinventing the great american sports bar one dish at a time.
Vida & Estilo
Modernizing the diner with a Latin flair.
Starbird Chicken
What happens when industry-leading restaurant consultants reimagine fast food to meet the needs of a new America? The answer: Positively delicious chicken.