The article traces hot honey's rise in popularity, attributing its success to a combination of cultural trends, consumer demand for bold flavors, and the influence of social media platforms like TikTok and Instagram. Kaufman's insights underscore how The Culinary Edge's strategic approach contributed to hot honey's widespread adoption, solidifying its status as a versatile and enduring component in modern cuisine.

What do Gen Z and Gen Alpha want from food brands? According to this smart piece in Food Processing, it’s not just about flavor or convenience—it’s about meaning. These younger generations are shaping the future of food with strong preferences for transparency, sustainability, and digital connection.

Fast food chains are embracing a new era of beverage innovation, crafting fun-flavored drinks that resonate with younger consumers' desires for novelty and personalization. At The Culinary Edge, we've observed this trend as a strategic move to capture the attention of Gen Z and Gen Alpha, who value unique experiences and shareable moments.​

At The Culinary Edge, we've been closely observing the evolving dynamics of Gen Z consumers, and the recent insights shared by our Strategy Director, Betty Kaufman, in The Food Institute article resonate deeply with our experiences. Gen Z, ranging from 13 to 28 years old, is not just another consumer segment; they're redefining brand loyalty and engagement.

At The Culinary Edge, we've had the privilege of collaborating with Noodles & Company on a transformative journey to redefine their menu and brand identity. Under the leadership of CEO Drew Madsen, Noodles is embracing a "contemporary comfort kitchen" approach, aiming to blend familiar flavors with modern culinary trends. This initiative is not just about introducing new dishes; it's about reimagining the entire dining experience to resonate with today's consumers.​

At The Culinary Edge, we've been privileged to collaborate with Noodles & Company on their ambitious journey to reclaim their pasta expertise. The recent menu overhaul, as detailed in Restaurant Business Online, marks a significant milestone in this endeavor. By introducing nine new dishes—five entirely new creations and four reimagined classics—Noodles & Company is reaffirming its commitment to delivering exceptional pasta experiences.​

Ocean Mist Farms is expanding its popular Roastables line with a new phase of Ready-to-Roast kits, set to debut at the SEPC Southern Exposure show in Orlando. This launch introduces four new flavor profiles, building on the success of their initial offerings. The new kits feature washed and trimmed cauliflower florets in Parmesan & Black Pepper and Spicy Buffalo flavors, as well as broccoli florets in Sweet Teriyaki and Zesty Herb options. All vegetables are grown exclusively by Ocean Mist Farms, ensuring quality and freshness.​

At The Culinary Edge, we were thrilled to see our collaboration with The Porch at Wayfair featured in the FCSI Project Showcase 2025. This project was a unique opportunity to blend culinary innovation with thoughtful design, creating a space that reflects the evolving needs of modern dining.​

The FCSI’s “25 Reasons to Be Cheerful in 2025” offers a refreshing perspective on the foodservice industry's future, highlighting trends that resonate deeply with our mission at The Culinary Edge. Among these, the evolving palates of Gen Z stand out. As noted by our own Graham Humphreys, this generation is embracing bold flavors—think sweet and spicy combinations, fermented tastes, and 'Third Culture' culinary fusions, particularly from Southeast Asia. This shift not only excites from a culinary standpoint but also promotes healthier eating by reducing reliance on salt, sugar, and fat.​