Mike’s Hot Honey

The Culinary Edge partnered with Mike’s Hot Honey to drive sales growth by strategically targeting new operator segments. We eddectively communicated the brand’s unique value, enhancing its credibility and appeal. By showcasing versatile applications beyond pizza, such as at breakfast and crispy chicken concepts, we expanded product usage and equity. The comprehensive approach resulted in increased market penetration, driving a double-digit boost in YOY sales, solidifying Mike’s Hot Honey as a versatile and essential ingredient in various culinary creations.