Hissho Sushi
LTO Promotions | Marketing Strategy
Reimagining the sushi aisle.
As grocery sushi evolves from a convenience pick to a fresh, craveable meal option, Hissho Sushi has emerged as a category leader—bringing quality, creativity, and consistency to the refrigerated case. For the past three years, The Culinary Edge has partnered with Hissho to push the boundaries of what grocery store sushi can be through bold, Limited Time Offerings that surprise, delight, and drive results.
Hissho Sushi.
Elevating the Everyday.
At the core of this long-term collaboration is a shared belief: great sushi can be both accessible and exciting. The Culinary Edge works closely with the Hissho team to ideate, develop, and refine new LTOs that showcase fresh ingredients, bold flavors, and a modern culinary point of view—without ever compromising on value.
From the Loaded Spicy Tuna Poke Roll to the Chili Lime Mango Salmon Roll to the Sichuan Chili Crisp California Roll, each promotion is crafted to spark trial, drive volume, and reinforce Hissho’s reputation for creativity and quality. These offerings go beyond eye-catching: they’re built to hold up in a grab-and-go environment while delivering on freshness, flavor, and texture in every bite
Operational Fit Meets Franchise Success.
For Hissho’s network of franchisees, success depends not only on high-volume sales—but also on LTOs that fit seamlessly within the constraints of a compact, high-efficiency kitchen setup inside a grocery store. These “jewel box” spaces demand precision, speed, and simplicity to encourage franchisees to willingly opt into the LTO program.
The Culinary Edge ensures that every LTO concept is developed with operational execution in mind—from ingredient prep and build steps to packaging and presentation. By combining craveable flavor with thoughtful sourcing and streamlined production , we help set the stage for sustained franchisee success and consistent customer satisfaction across locations.
Sichuan Chili Crisp achieved a weekly franchise participation rate of 79.3%.
Balancing Quality & Value.
One of the most compelling dynamics behind this work is the tension between offering premium quality and maintaining an approachable price point. Today’s grocery shopper wants food that feels fresh and indulgent—but still fits their budget. The Culinary Edge helps Hissho navigate that balance, delivering innovative ideas that feel elevated without the elevated cost.
By anchoring each LTO in both culinary creativity and operational feasibility, we help Hissho continually redefine what grocery sushi can be—fresh, flavorful, and anything but expected.