Top 10 Trends of 2025

Full article available at Get Flavor.

We always love kicking off a new year by digging into the trends shaping what’s next in food and beverage—and Get Flavor’s “2025 Top 10 Trends” delivers a fresh and forward-looking take. From our perch at The Culinary Edge, what stood out most is how many of these themes intersect with what we’re building alongside our clients right now.

One of the biggest signals? A major shift in how operators think about experiential dining. Get Flavor calls this the "Neo-Nostalgia" movement—classic dishes reimagined with bold, playful twists. We’ve seen this coming too, and have been working with clients to tap into that sweet spot of comfort and curiosity. Think grown-up versions of childhood snacks or elevated mashups of diner staples.

Another key trend we’re excited about is the rise of ingredient-led storytelling. Consumers are craving deeper narratives behind what they eat—origins, process, and people. This goes hand-in-hand with flavor-forward menu innovation, but with an editorial slant. It's not just about adding miso or za’atar; it’s about why they’re there and what they signal. We’re already helping brands develop these stories, building flavor into a bigger brand experience.

There’s also a sharp uptick in cross-cultural comfort foods, a trend we’re fully leaning into. The blending of global influences with familiar formats is where culinary creativity really shines—and where guests feel both adventurous and grounded.

For any brand looking to stay ahead in 2025, this trend report is worth the read. It’s not just prediction—it’s a strategic blueprint for where the industry is heading.