In this interview with Authority Magazine, TCE Managing Partner Graham Humphreys shares his take on what it takes to build a successful plant-forward brand. The conversation covers both philosophy and practice, with clear advice for operators looking to grow in the better-for-you space.

Wetzel’s Pretzels is shaking up the snack scene with its bold new concept: Twisted by Wetzel’s. This isn't your typical pretzel stand—it's a vibrant, street-side eatery designed to captivate the Gen Z crowd. With eye-catching colors and an open kitchen, Twisted offers a menu that's both Instagram-worthy and delicious.​ Read more at NRN.com