How Twisted by Wetzel’s is planning to disrupt the snack category
Wetzel’s Pretzels is shaking up the snack scene with its bold new concept: Twisted by Wetzel’s. This isn't your typical pretzel stand—it's a vibrant, street-side eatery designed to captivate the Gen Z crowd. With eye-catching colors and an open kitchen, Twisted offers a menu that's both Instagram-worthy and delicious.
The menu features inventive items like the Pizza Bomb—a braided pretzel filled with marinara, mozzarella, and pepperoni—and the Pretzel Chimney Cakes, which are soft-serve treats served in sugar-crusted pretzel cones. Other highlights include Loaded Bitz topped with bacon and cheese, and unique beverages like horchata and strawberry coconut drinks.
Twisted is more than just a new menu; it's a strategic move to expand Wetzel’s presence beyond malls and airports. Targeting high-foot-traffic areas like shopping centers and college campuses, the concept aims to offer a fun, shareable experience that resonates with today's snack-savvy consumers.
At The Culinary Edge, we're excited to see how Twisted by Wetzel’s is redefining the snacking category. It's a fresh take that combines culinary creativity with strategic branding—a perfect example of innovation in the fast-casual space.
Learn more about Twisted by Wetzel’s and their innovative approach to snacking in the full article from Nation's Restaurant News…