Helping brands be their best.

Helping brands beat the odds.

We work side by side with our clients to build brands and products that win in a competitive marketplace. Take a look at some ideas that we helped bring to life. 

 
 
First Watch Breakfast

First Watch

What are the results of working with TCE for over a decade? In this case, being crowned America’s Favorite F&B Brand.

McCain Plant Based Appetizers

McCain

Plant-based appetizers turning over a new leaf.

Sweetgreen concept

Sweetgreen

What comes after first place? Explore our partnership with the industry darling that everyone is sweet on.

Hormel Foods

Bringing new news to a pizza classic

Greenlane Lifestyle Photos

Greenlane

Designing craveable salads for life in the fast lane.

Consumer Package Good Development

Curation Foods

How do you make kale crave-able? The answer to our success was through consumer insights.

Mellow Mushroom

Bringing pizza-delic pleasure to the customer of today.

Plant Based Impossible Burgers

Impossible Foods

Taking an impossible idea and making it an industry reality.

Kum & Go sandwich concept

Kum & Go

Transforming a gas station that serves food into an eatery that sells gas. 

Dunkin' savory alternative food options

Dunkin’

Innovating savory alternatives that are a slam dunk.

Courtyard Marriott Bistro design

Courtyard
Marriott

Reimagining The Bistro for a new breed of business traveler.

Wetzel's Pretzels menu concept

Wetzel’s Pretzels

Putting a fresh twist on a beloved institution. 

Aramark foodservice platform

Aramark

Creating the foodservice platform to do it all.

Wild Pie Plant Based Pizzas

Wild Pie

Designing a modern plant-based pizzeria for flexitarian and vegan consumers.

Nando's Seared Salmon Salad

Nando’s

A new supporting cast for Nando's world-renowned PERi PERi chicken.

Tazikis modern greek menu concept

Tazikis

Bringing modern Greek to Southern streets.

Pacific Catch Seafood Tower

Pacific Catch

Co-founded in 2003 with TCE CEO, Aaron Noveshen, we like to think of Pacific Catch not just as a long-time client, but as a sister restaurant.

Starbucks Food Offering

Starbucks

How do you create a credible food offering that honors a coffee-centric ethos?

vida & estilos modern diner restaurant design

Vida & Estilo

Modernizing the diner with a Latin flair.

BigShots

Nothing sub-par about this eatertainment transformation.

Starbird Concept Creation

Starbird Chicken

What happens when industry-leading restaurant consultants reimagine fast food to meet the needs of a new America? The answer: Positively delicious chicken.

Richie's Chicken menu development

Richie’s Chicken & Soul

Rebranding from the roots: Selling chicken, and serving love. 

buffalo wild wings menu design

Buffalo Wild Wings

Reinventing the great american sports bar one dish at a time.

Tommy Bahama development

Tommy Bahama

Their Hawaiian button-up may be forever, but their F&B strategy is a moving target. That’s where we came in.

Klein's Deli Menu Development

Klein’s Deli

How do you successfully transplant a neighborhood deli right in the middle of an international airport?