“Helping brands be their best.”
Helping brands beat the odds.
We work side by side with our clients to build brands and products that win in a competitive marketplace. Take a look at some ideas that we helped bring to life.
First Watch
What are the results of working with TCE for over a decade? In this case, being crowned America’s Favorite F&B Brand.
Sweetgreen
What comes after first place? Explore our partnership with the industry darling that everyone is sweet on.
Greenlane
Designing craveable salads for life in the fast lane.
Kum & Go
Transforming a gas station that serves food into an eatery that sells gas.
Dunkin’
Innovating savory alternatives that are a slam dunk.
Wetzel’s Pretzels
Putting a fresh twist on a beloved institution.
McCain
Plant-based appetizers turning over a new leaf.
Wild Pie
Designing a modern plant-based pizzeria for flexitarian and vegan consumers.
Nando’s
A new supporting cast for Nando's world-renowned PERi PERi chicken.
Slapfish
Securing seafood its rightful place as a fast-casual staple.
Tazikis
Bringing modern Greek to Southern streets.
Vida & Estilo
Modernizing the diner with a Latin flair.
Starbucks
How do you create a credible food offering that honors a coffee-centric ethos?
Starbird Chicken
What happens when industry-leading restaurant consultants reimagine fast food to meet the needs of a new America? The answer: Positively delicious chicken.
BigShots
Nothing sub-par about this eatertainment transformation.
Courtyard
Marriott
Reimagining The Bistro for a new breed of business traveler.
Richie’s Chicken & Soul
Rebranding from the roots: Selling chicken, and serving love.
Starbird LTO
How does a brand continue to innovate long after making its initial market splash?
Buffalo Wild Wings
Reinventing the great american sports bar one dish at a time.
Aramark
Creating the foodservice platform to do it all.
Curation Foods
How do you make kale crave-able? The answer to our success was through consumer insights.
Pacific Catch
Co-founded in 2003 with TCE CEO, Aaron Noveshen, we like to think of Pacific Catch not just as a long-time client, but as a sister restaurant.
Tommy Bahama
Their Hawaiian button-up may be forever, but their F&B strategy is a moving target. That’s where we came in.
Starbird Virtual Brands
What does it take to grow a successful restaurant brand into a virtual empire?
Impossible Foods
Taking an impossible idea and making it an industry reality.
Klein’s Deli
How do you successfully transplant a neighborhood deli right in the middle of an international airport?
Marble Slab
Helping prove that you can have your cake- and ice cream too.