BigShots
Menu & Operations Evolution
Nothing sub-par about this eatertainment transformation.
5%
REDUCTION
IN COGS
51%
REDUCTION IN
OVERALL SKU COUNT
38
FEWER HOURS
WORKED PER WEEK
20%
SHORTER
TICKET TIMES
“Introducing BigShots Golf”
Background.
After a 2018 acquisition by Invited, the World Leader in Private Clubs, BigShots was poised to perform true to its name. With house-cooked fares, three floors of golf, a virtual gaming experience and an entertaining atmosphere complete with live music, mini golf, and firepits, BigShots was becoming an emerging leader in the eatertainment sector.
The challenge.
In order to continue to grow corporate and franchise stores, they saw a clear need to reduce opening costs, drive throughput, increase sales and continue to refine their operations. And that’s when they reached out to TCE, an active innovation partner in eatertainment.
The insight.
BigShots quality, scratch cooked offering is core to who they are, but they weren’t getting the credit they deserved. Their need to offer their clientel a broad range of menu platforms did not provide a focused, easy to navigate experience for guests, and created multiple operational challenges that slowed the kitchen down and drove costs. A greater focus of what BigShots does well was needed to help guests see through the noise, and BigShots fine-tune a profitable model for scale.
Our activities.
By carefully studying their operational platform and immersing both onsite and in their financial materials, TCE was able to make recommendations that were quickly actionable, a three month rollout from project completion, and resulted in measurable successes. These included removing key menu categories, like pizza that were operationally challenging and required large capital expenditures; Optimizing menu categories like shareables, handhelds, and desserts for a communal but also personal experience; Helping to revamp and reorganized the menu architecture to increase attachment of supporting categories; Taking a deep look at kitchen work flows, and station assignments to provide increased efficiencies, throughput, and consistency; And working hand in hand with the BigShots operations team to provide key make vs. buy decisions that balance quality and value with operational excellence. All this to focus more effort and brand awareness around the core offering to get credit for the quality product BigShots serves, and increasing gross margins system wide.
Our results.
After implementing TCE’s recommendations, BigShots Golf reported that they were able to drop COGS by 5 points, from 28.5% to 23.5% in just the first three months. They were able to reduce average weekly labor by 38 hours per week, all while increasing sales on a total, and per check basis. Handheld sales went up by 34%, shareables increased from 29% of product mix to 40%, and dessert attachment increased by 62%. Meanwhile, BigShots was able to shorten ticket time fulfillment by 20% all while reducing total SKU count by 54%.
