The New Definition of a Restaurant… According to Gen Z
NIKKI FREIHOFER & GRAHAM HUMPHREYSGen Z has $360 billion in disposable income — and as more members of the generation approach adulthood, their buying power will only grow. Unfortunately for restaurants, they’re dining out about 11% less than Millennials were at the same age, according to NPD Group. That's in large part because the institution of "the restaurant" is being redefined along with Gen Z's relationship to it. Previous generations experienced restaurants as physical destinations, exclusively offering an on-premise guest experience. Yet for Gen Z, restaurant patronage takes a multitude of forms and successful brands are directly addressing these new physical and virtual touchpoints. Join Graham Humphreys, CEO of The Culinary Edge, for an insightful deep-dive into this new, growing group of consumers and how restaurants can win back a piece of their spending.
