Heroes & Headwinds: Jennifer Schuler, CEO of Wetzel's Pretzels

“Heroes & Headwinds”

Season 1 Episode 1

Our team at The Culinary Edge is thrilled to launch Heroes & Headwinds, a podcast that brings you into the conversations that we have with our heroes in the industry, discussing how to brave the headwinds of an ever-changing & increasingly challenging F&B landscape.

This week, we’re chatting with Jennifer Schuler, CEO of Wetzel’s Pretzels, a beloved snack chain born here on the West Coast. Throughout our chat, we observe how Jen matches precise critical thinking with an irrepressible sense of fun and joy. And for Wetzel’s fans who revere the brand's sense of levity, that should come as no surprise.