Inside the culture and culinary innovation behind First Watch's growth

Full article available at Restaurant Business.

First Watch’s sustained growth is rooted in a culture that treats culinary innovation as both craft and discipline. Through immersive leadership programs, seasonal sourcing, and a hands-on, iterative approach to menu development, the brand has built a system that empowers teams to test, refine, and elevate ideas while staying true to its daytime positioning. As a long-term strategic partner, The Culinary Edge has worked alongside First Watch leadership to help shape menu strategy, strengthen guest experience, and translate brand values into craveable, differentiated offerings. That ongoing collaboration has supported First Watch’s ability to scale with clarity, keeping innovation focused, culturally grounded, and aligned with long-term growth.