TCE Client Hormel Debuts Pepperoni Ribbons

Full article available at The Takeout.

Hormel just introduced a new kind of pepperoni, and it’s making waves in all the right ways. The Takeout breaks down the launch of their “ribbon-style” pepperoni, inspired by Windsor, Ontario’s signature pizza style. It’s thin. It’s wavy. It curls and crisps just right in the oven.

For anyone working in pizza, this is more than a topping. It’s a texture play. A visual detail. A regional nod with mass appeal. At The Culinary Edge, we talk a lot about small shifts that make a big impact. This is a perfect example. Take a familiar product, tweak the form, and create something that feels fresh without asking the guest to rethink everything.

Windsor-style pizza is having a moment. The style has a loyal fan base in Canada and a growing buzz stateside. By leaning into that regional influence, Hormel isn’t just launching a new shape. They’re telling a story. Operators can now tap into that curiosity while delivering something that cooks and tastes just a little different.

It’s also a smart move for foodservice. Ribbon pepperoni gives menus a new way to stand out, without changing recipes or slowing down kitchens. That kind of low-lift innovation is something we push for often. Make it easy. Make it noticeable.

This isn’t about a trend. It’s about giving pizza lovers something new to crave.