TCE Client, Nando's, Americanizes its Menu as U.S. expansion Continues

Full article available at Restaurant Business.

Nando’s is expanding across the U.S., and their menu is evolving to meet the moment. As Restaurant Business reports, the popular flame-grilled chicken brand is making thoughtful updates to appeal to American diners while keeping its core identity intact.

One major change is a new flatbread sandwich. It’s built for speed, fits the handheld trend, and works better in fast-paced lunch settings. The flavor is still Nando’s, but the format is streamlined for a U.S. audience. That kind of shift is exactly what we help our clients navigate. Stay true to the brand, but make it easier to access.

They’re also extending their sauce lineup. A new mild option gives cautious guests a way in. A new extra spicy option gives heat-seekers more to love. This push for choice and personalization speaks to younger guests and new markets alike.

The strategy here is clear. Nando’s isn’t watering things down. They’re simplifying where it counts and giving guests more flexibility. That’s how a global brand grows with intention.

We’re always excited to see these kinds of moves. They prove that evolution doesn’t mean compromise. It means clarity.