MAD Greens Revamps 80 Percent of its Menu

Full article available at QSR Magazine.

The Culinary Edge played a central role in MAD Greens’ transformation, partnering with the brand on a sweeping menu overhaul that reimagined roughly 80 percent of its offerings as part of a broader strategic reset under returning CEO John Montgomery. The revamp introduced about 20 new items across salads, bowls, wraps, and sides, all guided by a “value through flavor” approach aimed at strengthening guest appeal and competitiveness. More broadly, the article frames this menu transformation as a cornerstone of MAD Greens’ turnaround strategy, with The Culinary Edge contributing both culinary innovation and strategic positioning to help modernize the brand and align it more closely with evolving consumer expectations.