Crisp & Green to acquire Mad Greens
Full article available at Nation’s Restaurant News.
This piece reports on Crisp & Green’s acquisition of MAD Greens and Snappy Salads from the Coors family’s Salad Collective, a move that will expand Crisp & Green’s footprint to approximately 100 locations. The article highlights MAD Greens’ recent efforts to revitalize its brand, including a comprehensive menu overhaul led by The Culinary Edge (TCE). The mention recognizes TCE’s role in helping established restaurant brands evolve their culinary offerings to meet changing consumer expectations and navigate an increasingly competitive fast-casual landscape.