A brighter daypart: How the Breakfast Boom 2.0 is Driving Restaurant Growth

Full article available at Bar & Restaurant News.

In a recent feature for Bar & Restaurant News, TCE's Erica Holland-Toll joined industry leaders to explore the resurgence of breakfast as one of foodservice's most promising growth opportunities. While breakfast continues to benefit from its strong value proposition and broad consumer appeal, Erica emphasized that long-term success will depend on more than simply adding morning menu items.

Drawing on TCE's work with restaurant brands, Erica highlighted the importance of creating distinctive experiences that give guests a reason to choose restaurants over at-home alternatives. As consumers become increasingly selective about where they spend, operators must deliver offerings that are both operationally disciplined and meaningfully differentiated. The brands winning in breakfast today are those that understand how to combine value, convenience, and craveability with a clear point of view.