Full menu of services.

Capabilities Assessment

We deep-dive into a concept to understand its strengths, challenges, and weakness relative to its competitive set.

Whitespace Identification

We analyze gaps in the market landscape that provide viable business opportunities.

Innovation Strategy

We help brands engrain innovation into their company with new processes, schedules, and collaborative tools.

New Concept Creation

We create concepts from scratch, from logo to plateware, and everything in between.

Future Unit Prototyping

We design and create the future model that will evolve your offering, experience and operation.

Virtual Restaurant Strategy

We design off-premise concepts that complement your existing brand equities and operations.

Financial Modeling

We design a comprehensive business model to predict future performance in your current and prospective marketplaces.

Acquisition Due Diligence

We perform an objective SWOT analysis of your brand, investigating both the market landscape and your specific financial benchmarks.

Financial & PMIX Analysis

We dissect business models, P&Ls and PMIX reports to understand the specifics of your business model, identifying opportunities for refinement.

Brand Positioning

We establish strategy-led solutions that enable your concept to occupy a distinct space in the marketplace and in the mind of your consumer.

Brand Strategy

We evolve how the brand is perceived in the market to deliver on business objectives

Brand Identity

We design and craft distinctive restaurant and consumer product brand identities that exhibit genuine character and stand out in the marketplace.

Visual Identity

From core brand logo to color palette to typography, we help you become an iconic brand with a unique visual identity.

Naming

We design unforgettable nomenclatures that communicate your brand's essence, from individual menu items to your concept itself.

Insights & Personas

By distilling the DNA of your brand, we can establish an ownable personality and voice that your guests relate to.

Experience Design

We observe every touchpoint between your brand and your guests, and identify how to optimize your total customer experience.

Menu Design

We combine merchandizing, brand, and guest insights to design menus that work for your customers and your business.

Merchandising & Food Theater

We bring operations and design expertise together, to create food theater that gives your brand the credit it deserves.

Plateware & Packaging

We source, test and design both off-the-shelf and custom plateware and packaging that performs, both functionally and for your brand.

Sales & PMIX Analysis

We leverage sales & PMIX data to hypothesize brand credibilities, challenges, and gaps in guest need state fulfillment.

Category Analysis

We evaluate if and how menu categories deliver on intent and have appropriate breadth and depth.

Need-state & Daypart Analysis

We identify your key guest profiles, their need states, and the potential for those need states to be fulfilled at different dayparts.

Marketplace Research & Benchmarking

We begin by identifying competitive and inspirational concepts and proceed with a thorough analysis of how your concept stacks up according to key metrics.

Marketplace Safari

We lead tour of key competitors and aspirational concepts to help inform transformational strategies for your brand, product and experience.

Menu Strategy

We craft actionable strategies to bring your business objectives to life in the food & beverage offering.

Menu Engineering

We devise recommendations to keep, optimize, or delete each menu item based on a series of quantitative and qualitative measures.

Menu Creative

We ideate and bring to life compelling menu items that deliver on your brand strategy.

Recipe & Product Development

We connect with vendors, source ingredients, and develop recipes specific to your operational platform and constraints.

LTO Strategy

We identify promotional opportunities and create the individual food & beverage items realize them.

Catering Strategy

We establish a compelling offering and packaging solutions to drive catering revenue.

CPG Development

We identify brand or product line strategies, develope gold standard recipes, and partner with manufacturers to commecialize consumer packaged goods.

Operational Audit

We fully immerse ourselves in the inner-workings of your operation. We review processes, systems, and materials to help indentify strengths, challenges and opportunities.

Kitchen Design

We design operationally efficient kitchen layouts, inclusive of CAD drawings, elevations and equipment schedules.

Equipment Sourcing & Optimization

We source and test kitchen equipment that guarantees optimal performance, consistency and efficiency.

Ingredient & Vendor Sourcing

We partner with vendors - new and preexisting- to test and source new ingredients, commercialize proprietary recipes, and streamline your pantry.

Operating Materials Creation

We develop everything: from training manuals and order guides to build cards and station layouts.

Training & Launch Support

We scale recipes and train your teams while making realtime tailored adjustments to recipes or operational platforms as needed.

Product Commercialization

We develop bench-top recipe prototypes and partner with manufacturers to commercialize products.

Off-Premise Strategy

We establish strategies to maximize operational efficiency for pick-up and 3rd-party delivery channels.