VEGGIE GRILL CASE STUDY

VEGETABLES IN WAYS

YOU NEVER THOUGHT POSSIBLE

THE CHALLENGE

With origins as a vegan comfort concept, Veggie Grill has evolved to become the go-to destination for innovative, craveable and convenient veggie-centric food. Since 2015, Veggie Grill has sought The Culinary Edge’s innovation leadership and culinary guidance in re-evaluating and optimizing their menu offering and developing a pipeline of seasonal food & beverage items that reinforce the brand’s veggie positive brand positioning to create new news.

THE SOLUTION

TCE has not only developed numerous core and seasonal menu items for Veggie Grill but has also helped the leadership team streamline the innovation process and expedite the timeline between seasonal menu ideation to launch.

THE BUZZ

TCE has developed numerous items over the years that have launched on Veggie Grill’s core and seasonal menus, including the Crispy Cauliflower, Grilled Quinoa + Veg burger and the Mediterranean Toss with House “Feta” Salad. Veggie Grill has seen year over year increases in sales, in addition to opening new stores in existing and new markets.