01.28.08 — The Culinary Edge talks about “the morning meal” in National Restaurant News

In its larger article titled: “The Most Important Meal”, the National Restaurant News explored how many restaurant chains are now viewing the morning daypart as vital to future growth and have expanded their menus and operating hours.

The Culinary Edge’s own founder and president, Aaron Noveshen, lent his expertise to the subject:

Aaron Noveshen, founder of restaurant consulting firm The Culinary Edge in San Francisco cites Dallas-based Corner Bakery as one fast-casual chain that’s trying to attract customers with more discerning palates. They’re one of the few to-go players cooking eggs to order, as well as offering portable panini sandwiches. Last fall, Corner Bakery’s 99 stores gave out 10,000 travel mugs to customers, a not-so-subtle hint to think of the chain for breakfast to go.

“Consumers’ lifestyles have changed, and they’re time-starved in the morning,” he says.