02.18.11 — The Culinary Edge lends its mobile food truck expertise in the SF Gate

The Culinary Edge’s own Aaron Noveshen shares his thoughts on the mobile food market in San Francisco:

While the Bay Area is growing in terms of numbers and locations of food trucks, it has a ways to go to catch up with Portland and Seattle and, particularly, Los Angeles. Besides being bigger and more mobile, L.A. is “more truck friendly” than the more regulatory-restrictive San Francisco, says Aaron Noveshen, founder of San Francisco restaurant consultancy the Culinary Edge. Noveshen, who also owns the four Pacific Catch restaurants in the Bay Area, is a partner in L.A. company Mobi Munch, which describes itself as the “first scalable mobile food truck infrastructure in gourmet street eats.” Among its properties: Chairman Bao and LudoTruck, a mobile fried chicken outlet created by celebrity L.A. chef Ludovic Lefebvre.

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