Aaron Noveshen
Throughout the years, Aaron has earned the reputation of a trusted business advisor to many across the restaurant industry. Serving on numerous boards, operating his own businesses and frequently invited to speak at high-profile industry events, Aaron’s knowledge of the ins and outs of the industry is expansive.
Education & Training:
After graduating from UC Berkeley’s Haas School of Business, Aaron went on to work in the world of fine dining, taking on chef duties at such restaurants as L’Orangerie in Los Angeles as well as Alain Rondelli and La Scene in San Francisco.
Professional Highlights:
After co-founding World Wrapps Inc., the restaurant chain responsible for bringing the now ubiquitous wrap sandwich into the world and winner of the Nation’s Restaurant News Hot Concept award in 1994, Aaron remains true to his roots and is still operating his own concepts today. He is co-founder and president of the award-winning Pacific Catch restaurants in San Francisco, and is also an active partner of the West Coast food truck group, Mobi Munch, home to the Ludo Bites truck in Los Angeles and Chairman Bao truck in San Francisco.
Additionally, Aaron serves on the Board of Directors of the California Restaurant Association, the oldest restaurant association in the US, as well as the Golden Gate Restaurant Association.
In addition to founding The Culinary Edge, Aaron also plays a very active role in the day-to-day project-work, adding his vast industry knowledge to all of the work that we do.