Red Robin Gourmet Burgers operates 500 units across the US and Canada. Looking to drive incremental sales beyond its already thriving burger menu, the casual dining restaurant sought to evolve and reposition its appetizer menu.
The Culinary Edge assessed the brand’s appetizer menu, and led the Red Robin team on a deep-dive marketplace tour to identify best-in-class examples of appetizer programs.
The Culinary Edge provided Red Robin with three distinct positioning and menu options for guest testing, and conducted a series of focus groups to solicit feedback and define an optimal menu.
Red Robin has since adopted The Culinary Edge’s recommendation for a tiered menu offering— launching its now-signature $3, $5, $7, $9 appetizer menu system wide. In addition to overall menu strategy, The Culinary Edge developed several recipes on the new menu.
The new menu has proved a sustainable success. Red Robin is accelerating unit growth, and is exploring untapped markets in Florida, New York, New Jersey, Chicago, and Texas.