Jamba Juice

 

The Challenge

Having established a leading position in the smoothie market, Jamba Juice identified an opportunity to broaden its reach during the breakfast day-part.

The Solution

After in-depth menu analysis, Jamba Juice and The Culinary Edge determined that hot oatmeal represented the best opportunity with the highest likely returns. The Culinary Edge created a menu platform featuring steel-cut, slow-cooked oatmeal and fresh fruit while resolving operational challenges such as introducing food preparation to what had been beverage-only operations.

The Buzz

  • intentness