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- Case Studies
Having established a leading position in the smoothie market, Jamba Juice identified an opportunity to broaden its reach during the breakfast day-part.
After in-depth menu analysis, Jamba Juice and The Culinary Edge determined that hot oatmeal represented the best opportunity with the highest likely returns. The Culinary Edge created a menu platform featuring steel-cut, slow-cooked oatmeal and fresh fruit while resolving operational challenges such as introducing food preparation to what had been beverage-only operations.